Practice Makes Perfect

Communicating a clear and engaging product or company story requires practice. Content Coaching provides an easy, cost
effective way to practice by assigning custom-created interview questions over the phone to any number
of your communicators, which are then analyzed by our experts.

How Content Coaching Works

Custom Defined Goals


We start by understanding your exact goals and needs. Then, we create a custom set of interview questions for your team to answer at any time to begin their training.

Train By Phone


With a simple text message from Content Coaching, your communicators are invited to a coaching session where they practice responding to questions on their mobile phones – anytime of the day, anyplace.

Feedback From Expert


Access audio files and transcripts from each coaching session on your mobile device or laptop. Create your own or receive from Content Coaching analysis and feedback about each coaching session to share with communicators so they can learn and improve.

What you’ll find inside

Content, and communications, practice

for more people, more often at an

affordable cost.

•A clear, engaging story can be lost if it isnt communicated well

•Coaching complements formal training programs

•Mobile coaching makes this an affordable way for communicators to gain practice


Practice goes mobile to make it easier for everyone

•Administrators and program managers can set up questions on their
mobile devices, on the fly

•No more dealing with schedules and travel logistics

•Communicators can do this on their mobile devices any time of the day, anyplace

•Communicators can practice in a non-threatening environment, its not intimidating

Practice alone doesn’t make perfect – feedback and learning do!

•Upload content for team review

•Discuss content before making it shareable

•Roll back to previous attachments with one click

•View, replace and update versions with simple version control

•Keep discussions around a piece of content organized and stored in one place for easy viewing


Who Needs Content Coaching


Communications teams

inside organizations


PR agencies to coach

client teams


Marketing teams for launch

or ongoing programs


Human Resources teams to

communicate sensitive information

and share policies


Leadership teams to inspire

employees and engage e

xternal audiences


Associations or not-for-profits

to better connect with constituents


Trade show teams to make

their presence more clear,

consistent and powerful


Government affairs teams

to communicate

a clear and compelling position