Practice Makes Perfect

Communicating a clear and engaging product or company story requires practice. Content Coaching provides an easy, cost
effective way to practice by assigning custom-created interview questions over the phone to any number
of your communicators, which are then analyzed by our experts.

How Content Coaching Works

Custom Defined Goals

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We start by understanding your exact goals and needs. Then, we create a custom set of interview questions for your team to answer at any time to begin their training.

Train By Phone

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With a simple text message from Content Coaching, your communicators are invited to a coaching session where they practice responding to questions on their mobile phones – anytime of the day, anyplace.

Feedback From Expert

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Access audio files and transcripts from each coaching session on your mobile device or laptop. Create your own or receive from Content Coaching analysis and feedback about each coaching session to share with communicators so they can learn and improve.

What you’ll find inside

Content, and communications, practice

for more people, more often at an

affordable cost.

•A clear, engaging story can be lost if it isnt communicated well

•Coaching complements formal training programs

•Mobile coaching makes this an affordable way for communicators to gain practice

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Practice goes mobile to make it easier for everyone

•Administrators and program managers can set up questions on their
mobile devices, on the fly

•No more dealing with schedules and travel logistics

•Communicators can do this on their mobile devices any time of the day, anyplace

•Communicators can practice in a non-threatening environment, its not intimidating

Practice alone doesn’t make perfect – feedback and learning do!

•Upload content for team review

•Discuss content before making it shareable

•Roll back to previous attachments with one click

•View, replace and update versions with simple version control

•Keep discussions around a piece of content organized and stored in one place for easy viewing

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Who Needs Content Coaching

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Communications teams

inside organizations

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PR agencies to coach

client teams

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Marketing teams for launch

or ongoing programs

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Human Resources teams to

communicate sensitive information

and share policies

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Leadership teams to inspire

employees and engage e

xternal audiences

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Associations or not-for-profits

to better connect with constituents

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Trade show teams to make

their presence more clear,

consistent and powerful

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Government affairs teams

to communicate

a clear and compelling position